"The Great Match" shows the potential of Spanish wine in the United States

From: http://www.sanchez-vicente.es/?p=2670

"The Great Match" is a series of tastings of wines and serves to show the wide variety of quality Spanish wines currently available in the U.S. market and recent vintages have come to the country and its versatility as a perfect combination for all types of cuisine. In a complementary fashion seminars and tastings are conducted in Spanish products whose proceeds go to charities in the cities where it is celebrated.

The event is aimed exclusively at professionals and provides a unique opportunity for importers of Spanish wines widely available in exclusive products to the media and wine professionals and so increase their distribution.

Spanish exports to the United States in 2009 exceeded 5,800 million euros, of which 170 million came from sales of wine.

Supporting the sector

ICEX, since its inception, has considered the wine industry as a priority, both for its economic importance for their contribution to the creation of country image abroad.

To bring the promotion to the market reality, since 2004 is in progress General Plan for the Promotion of Wines from Spain. The plan has achieved the integration of activities under the umbrella of Wines from Spain ("Wines from Spain") with an integrated campaign at international level. In this way it is conducting a more effective promotion, developed from the perspective of an integrated campaign of wines from Spain, where promotional gain significant synergies. There are currently office "Wines from Spain" in Germany, USA, Ireland, Italy, Japan, Netherlands, United Kingdom, Sweden and Switzerland.

In addition, since 2009 the ICEX is implementing the Plan Made in / by Spain with the aim to consolidate the good image of Spanish products in the United States. As part of this campaign, which also includes other sectors such as industry and technology, we have searched our food industry project on the values of quality, innovation and art that represent the most renowned Spanish chefs and positioning the food products segment high quality.

Jake Nieminen